Privacy Policy

How We Collect Personal Information

We obtain personal information from the following categories of sources. We combine personal information that We collect from one method (e.g., from a website, digital advertising engagement) with another method (e.g., an offline event). For example, if You have an account with Us and are logged in, or otherwise provide personal information like an email, We associate information We observe about You with other information You or a third party provide to Us. We do this to get a more complete view of preferences for Our beauty products and services, which, in turn, allows Us to serve You better and with more customization and better beauty products.

Personal Information You Provide

We (directly or by third parties on Our behalf) collect personal information You provide to Us directly when You Interact with Us. For example:

Account creation and management. We collect personal information during the creation or management of an account with Us. When You sign up for an account You will need to provide certain information about Yourself, such as name and email address. You may provide other personal information.

You may also be able to register and log in to Our Sites using Your social media account, such as Facebook or Google. These platforms may ask Your permission to share certain information with Us (e.g. name, gender, profile picture) and all information is shared subject to their privacy policies. You can control the information that We receive by changing Your privacy settings offered by the relevant social media platform.
Newsletter and marketing subscriptions. We collect and use personal information when You subscribe to receive Our marketing communications.
Purchase and order management. We collect and use personal information when You purchase products or services from Us, whether on Our Sites, in one of Our retail locations, or otherwise. This includes payment details to complete a purchase.
On Our social media platforms. We collect and use personal information You publicly post on social media platforms or when You mention Us on social media platforms.
Promotions. We collect personal information during Your participation in a competition, game, contest, promotional offer, sample request, or response to a survey.
User Generated Content. When You submit content (such as images or rating and reviews on one of Our Sites or You agree to allow Us to re-use content You posted on social media). We may ask You to participate in a survey or general research. If you chose to take part in these, You may provide personal information in connection with Your response.
Use of Our Sites and Services. When You provide personal information while using Our Sites, such as completing forms or using services on Our Sites.
Customer Service. When You ask questions relating to Our brands, Our products and their Use, or Your purchases or account.

Personal Information We Observe or Collect Automatically

We (directly or by third parties) collect personal information We observe about You in Our physical locations or on Our Sites. For example, We (or third-party companies (e.g., Google)) collect personal information automatically when You use or visit Our Sites, view Our advertisements, interact with Our emails or other communications, or use Our products and services. This personal information is collected through a variety of technologies, such as cookies, Flash cookies, JavaScript tags, software development kits, application program interfaces, Web beacons, and other technologies described below. Information collected via automated means include identifiers (e.g., IP address, device ID, cookie ID, mobile advertising identifier), geolocation, commercial information, and internet or network activity (e.g., clickstream data, such as browsing and search history, other interactions with Our Sites). We combine personal information collected automatically with personal information We already have about You.

Cookies and Other Technologies: Our Sites, applications, email messages, and advertisements may use cookies and other technologies such as pixel tags, web server logs, server-side tracking, and web beacons. These will collect online activity data such as date and time You visit the Site, duration of access, browser or app version used, URLs You come from and go to, and how You used our Site or interacted with emails and other messages. These technologies are used help Us to:

browse Our Site and use its features,
remember Your information so You do not have to re-enter it,
track and understand how You use and interact with Our Sites,
tailor the Sites and Our advertising around Your preferences,
measure the effectiveness of Our advertising,
manage and measure the usability of the Sites,
understand the effectiveness of Our content,
otherwise enhance the Sites and Our beauty offerings, and
protect the security and integrity of Our Sites.

Our emails include pixels in Our messages to determine whether You open and interact with them. Our Sites also use cookies and other technologies to help keep track of items You put into Your shopping cart including when You have abandoned Your cart and this information is used to determine when to send cart reminders (including messages via SMS).

Personal Information Received from Third Parties:

We receive personal information from third party sources to update or supplement personal information You provide or We collect automatically. We combine this personal information with personal information We collect either automatically or directly from You.

Affiliates. We receive or have access to personal information from other companies and brands under common ownership with Us.
Other Users or Individuals who use Our Services. For example, We operate and manage refer-a-friend or similar programs, where We collect email addresses and other contact information about You if a person invites You or refers You.
Service Providers. Our service providers that perform services on our behalf collect personal information and share some or all of this personal information with us. For example, if You provide Us with permission to store payment information in Your account, We will receive a tokenized version of the credit card back from Our payment processor, and Your credit card issuer may provide Us with updated Payment Information in connection with the credit card issuer’s account update service.
Social Media; Authentication Services. You also can engage with Our brands, use chat or try-it-on features, applications, and log into Our Sites via social media platforms, such as Facebook (including Instagram) or Google. If You link, connect, or login to one of Our Sites with a third-party service (e.g., Facebook, Google), We collect Personal Information You share with Us, or that the social media platforms share with Us. When You engage with Our content on or through social media or other third-party platforms, plug-ins, integrations or applications, these platforms may ask Your permission to share certain information with Us (e.g. name, gender, profile picture, likes, interests, demographic information). Such information is shared with Us subject to the third-party platform’s privacy policy. You can control the information that We receive by changing Your privacy settings offered by the relevant social media platform.
Transactions You Have Requested. We receive personal information about you from third parties to complete a transaction you have requested. For example, if You checkout with PayPal We will receive information back from PayPal to complete the transaction.
Other Sources. We collect personal information from publicly available sources, third-party data providers, or through transactions such as mergers and acquisitions. For example, We validate postal address information using third party services or third parties provide Us with additional information about You. We combine that information with other personal information we maintain about You.

These third-party sources include vendors that provide Us with services, advertising networks, data analytics providers, government entities, social media networks, companies that process payments, other Mulher SkinCare affiliates, data brokers, companies that help Us detect fraud and safety issues, and companies who have received Your permission to share personal information with Mulher SkinCare or when a third party needs to share personal information with Us to complete a transaction You have requested. This also includes information received from third parties about individuals who share common interests or attributes (e.g., color treated hair, individuals who purchased products similar to products We sell) to create user “segments,” which help Us to better understand and market to Our current or prospective customers.

This information includes marketing and demographic data (including identifiers, commercial and purchasing information (i.e., products You have purchased or considered)), analytics information (including online information), internet or online information, demographics (e.g., including nationality, race, ethnicity), geolocation, and offline records, as well as inferences.

We may also receive information from other companies that collect or aggregate information, including from publicly available databases. This might include de-identified information about purchasing patterns, location of shoppers, and websites that are of interest to Our consumers.

What Personal Information We Collect & Use

Examples of the categories of personal information we use, and why and how We use them, are outlined below.

Account Management: We collect and use personal information to create, manage, and administer Your account or loyalty program membership. You will need to provide basic identifiers and contact data to create an account. You may need to provide a password (depending on whether You register using an email address or use a social login provided by Google or Facebook.

You may provide other personal information in connection with Your account (such as preferences data, physical characteristics, health-related information, payment data (e.g., save a payment method to Your account), user generated content, or audio/visual data (e.g., add a picture to Your Account)).

We associate other personal information We collect about You with Your beauty profile to help Us understand Your interests and preferences.

Product Fulfilment: If you purchase products or services from Us we will collect and use personal information about You to:

manage Your order(s),
fulfil orders, and/or complete transactions You request,
process Your payments,
provide You receipts and order confirmations/updates,
track gift certificate values and/or redemptions;
and manage and process returns (which may require government identifiers) or disputes related to an order.

On some products you may elect to participate in a recurring order or subscription program. We (and a third party on Our behalf) will process personal information (e.g., product code, SKU, frequency, email address, next order date, saved payment information, shipping information) to process and manage Your recurring order or subscription. A saved payment method on file with Us is required for recuring/subscription orders.

We use payment service processors to handle and process payments. If you agree to save a credit card to Your account, we will receive back from Our third-party payment processors tokenized payment information.

We will also collect and use personal information about You to complete other transactions You have requested, such as facilitating payment, shipping, and other rewards from Your selected third-party providers (e.g., process payments via PayPal or Apple Pay, or receive free shipping from ShopRunner if You are a ShopRunner member); to inform You when a product You wanted to purchase is available, or to process a donation You may make at the time of purchase.

You may choose to provide physical characteristics and/or health and medical information in connection with some of these services.

Many of these services will allow You to enter contact information (such as a name and email) so We can send You results (i.e., send You suggested routines or recommendations in response to Your use of a service). We associate personal information collected during Your use of Our services (quiz responses, information You provide, beauty characteristics, recommendations, etc.) with Your beauty profile to help Us understand Your interests and preferences.

Site Functionality: We collect and use personal information about You to enable Our Sites and services to function properly. These services are provided by Us or by a third party on Our behalf.

To communicate with You. We collect and use personal information to communicate with You about Your account, Our relationship, or to otherwise send You non-marketing communications.

Customer Service and Support. We also collect and use personal information to:

provide support,
respond to questions, inquiries, or requests (e.g., process orders over the phone, update information on Your account, etc.),
otherwise interact with You, and
to follow-up and perform corrective measures.

If you contact Us via our chat feature, we (and our third-party service provider) will collect and maintain transcripts of Your communication with Us and Your interactions with Our chat tool. If you call Us, we collect information about Your interaction with Our call system, as well as voice recordings and transcripts of Your conversations with Us. This is used for:

training & quality assurance,
assessing customer satisfaction,
perform and follow-up on corrective measures,
improving Our Sites, stores, and customer service, and
other purposes outlined in this Notice.

This may include the collection and use of health and medical data. We collect, evaluate, and monitor reports of undesirable events during or after use of Our products, and to perform studies relating to the safe use of Our products.

Marketing and Promotions: We collect and use personal to:

send or show You tailored and personalized content, advertisements, offers, and other marketing communications (including by email, text message, postal mail, or online targeted advertising), including based on the personal information We know or learn about You, Your beauty and physical characteristics, health and medical information, user generated content, and Your preferences,
show you marketing communications on other websites, including on social media and other websites,
send content on Your behalf to Your friends and family (refer-a-friend programs); and
manage any competitions, promotions, surveys, sweepstakes, giveaways, or contests You choose to enter.

We share or make available personal information (such as identifiers, Internet or similar network activity, commercial information, inferences) with third parties (including marketing and advertising networks and social media platforms), including by using cookies (and similar technologies) on Our Sites, to serve You tailored and personalized advertisements, that is to show you (A) online advertisements for products that may be of interest to You, based on Your previous behaviour; and/or (B) ads and content on social media platforms or other websites and services and across other devices. Please see “Additional Information about Our Advertising” for more details.

Our Sites also use features provided by advertising companies and social media platforms (such as Google or Facebook) to collect and share with them personal information you enter on our Site (such as a phone number or email address) using cookies (or similar technology) We include on Our site provided by these third parties in hashed form (e.g., Facebook “audience matching” or Google’s “enhanced conversions”). We use this information to better connect your account with these companies with Your activities on our Site to (i) enhance measurement of our advertisements and (ii) identify groups of alike customers to optimize our own marketing campaigns.

Please note that often these companies use personal information they receive to improve their own products and optimize their own ad targeting systems.

We add participation or engagement information with Our advertisements to Your beauty profile so We can understand Your interests and preferences

Personalized Content: We use personal information We collect and store associated with You and others to assess and understand Your interests and Your preferences (e.g., inferences and derived data) to provide with personalized experiences. This helps Us to:

personalize recommendations, marketing, and content based on Your profile and interests(including Your beauty profile);
display our Sites in a tailored way (e.g., show you products We believe You might like); and
personalize marketing and other communications You see or receive from Us.

Some of this occurs via technology provided by Our vendors to personalize Your experience on Our Site (e.g., product recommendations, predictive sort; product search), and to personalize real-time customer journeys, including across email, SMS, and the Site itself (such as abandoned cart messages, browsing without buying messages, personalized offers, emails requesting You leave a review post-purchase, etc.).

User Generated Content. We may offer You the ability to post content that others can read (directly or through a third-party service). We collect and use personal information to:

provide you with a forum for discussion,
use Our services,
to ask questions, and
to use and post content You create and/or share with Us on Our Sites or in Our retail locations.

Ratings and Reviews. We collect and use personal information to post Your rating/review or content on the Sites, Our social media pages, and related third party websites that retail or feature Our brand and products, and to communicate with You.

We (and our third-party ratings & review provider) also use cookies (or similar technologies) to collect information to provide the service, enable the submission of user-generated content, and to analyze usage.

We do add user generated content to the beauty profile We maintain about You to better understand Your interests and preferences.

Please note, personal information You provide may be published on public-facing Sites or media and is accessible to others. We do not have to publish any content You provide (in whole or in part).

Financial Incentive Program Management. We process personal information to implement and administer Our financial incentive (e.g., coupons, samples), rewards, and/or loyalty programs.

For loyalty programs, this may include setting up and verifying Your account, communicating with You regarding the program, tracking rewards/points You earn pursuant to the terms of the financial incentive program, and providing You with benefits associated with this program.

We may offer unique rewards provided by third parties. We will facilitate exchange of loyalty points for products, promotional materials, and other items from such third parties. To do so, we will need to disclose personal information about You (such as basic identifiers, contact information, commercial or purchasing information) with third parties to complete Your request.

For Security & Integrity, and to Detect and Prevent Fraud. We use personal information We collect to:

Verify Your identity, and to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to manipulate or violate our policies;
enforce our Terms of Use;
conduct security investigations and risk assessments;
verify or authenticate information provided by You;
maintain the security and integrity of our products, services, Sites, and systems; and
to otherwise protect Our rights, property, and safety, or the rights, property, and safety of others.

We analyze Your interactions with the Sites, Our services, Your profile information, and other personal information We obtain about You (including identifiers, payment information, commercial information, internet or other network activity information, geolocation, audio/visual information). We also use solutions provided by third parties to analyze Your activities on Our Sites as well as information in relation to activities on and off Our Sites that can be associated with You, that could restrict or suspend access to Our Sites. This process may be completed automated or may involve human intervention where a person makes a final decision.

You may (i) experience delays in the processing of Your order/request while Your transaction is being reviewed; and/or (ii) be limited or excluded from the benefit of a service.

We will otherwise process personal information to protect Our rights and property, and the rights, property, and safety of others.

Verify or Maintain Quality or Safety of Our Products and Services; Product Improvement. We use personal information collected to understand how our products, services, facilities, and Sites are used, and to validate metrics to inform and improve our products, services, facilities, and Sites.

We use personal information We have collected, including through consumer surveys, call logs and call recordings, other market research activities, and from an analysis of how our Sites, products, facilities, and services are used (including via cookies (and other similar technologies) on Our Sites), to develop, research, and test improvements to our Sites, products, and services. We use personal information to:

understand how You interact with Our Sites and advertisements (including to avoid visitors being counted twice),
conduct auditing and monitoring of transactions and engagements;
counting ad impressions, verifying positioning and quality of Our ads;
to see if a product or service is working and troubleshoot and correct if it is not;
to improve the effectiveness of Our Sites, stores, customer service, and product offering, and communications,
to test out new products, services, and features;
obtain feedback;
conduct surveys and other research about what Our customers may like and what We can do better;
develop new products and services; and
for research and innovation by scientists, including undertaking internal research for technological development and demonstration.

Our Sites use cookies (and similar tracking technologies), including from Google Analytics and Glassbox, which allow Us to count visits and traffic sources and understand what pages are the most and least popular. They also help Us track and replay a visitor’s journey on Our Sites. These tools help Us understand how visitors move around and interact with Our Sites so We can measure and improve Our Sites. These technologies also help Us to understand when visitors have taken certain actions. For example, we can see how frequently buttons on Our Site have been clicked and which products are reviewed or purchased. It also helps Us understand how many visitors have come to Our Sites after engaging with Our ads and what actions they take.

We may use the data collected from these in-store wireless services to provide operational insights such as foot traffic volumes and how customers move through Our stores to improve the layout of Our stores and offer products that most interest Our customers.

Publicly Posted Content. Additionally, we collect and use personal information publicly available, including information publicly posted on social media platforms, or when You mention Us on social media platforms (such as social media handle, photo, and/or any comments mentioned in Your post), to better understand how consumers view Our products/services and interact with Us (e.g., social listening -We may use public social media posts to identify beauty trends)

Additional Information About Our Advertising (including Interest-Based Advertising): We provide tailored and personalized content, services, advertisements and offers, including based on personal information We know about You as well as Your beauty characteristics and preferences.

When We send or display personalized communications or content, We use personal information to generate inferences about You. We use these inferences to show You advertisements or other content We believe You would like to see. This means We collect personal information about You as described above, and We centralize this personal information and analyze it to evaluate and attempt to determine Your personal preferences, interests, or needs. For example, based on information We collect We may conclude that You are interested in certain products and services We provide and then We send or display communications or content tailored to those preferences, interests, or needs.

We may recognize Your information across different devices that You use or log in from (i.e. computers or mobile devices.). We may recognize that one cookie or device ID (i.e. from a computer) may be connected to another device (i.e. smart phone) by the cookie or device ID or log in. This may result in You searching for one of Our products on one device but seeing an ad later for that product on another device. Knowing what devices are being used by a person or household helps Us limit the number of times You may see the same ad across different devices. We may also combine information We collect from Your devices with other information We have about You, such as Your account information, services, transaction history, and interaction with Our Sites.

We participate in interest-based advertising. We use third party companies to serve advertisements tailored to Your individual interests based on how You browse and shop online, as well as to provide advertising-related services such as measuring the performance and engagement with Our ads, provide analytics, preference, and interest information. In some instances, these ad network providers, social platforms, sponsors, and/or analytics providers may use their own tracking technology to capture information about Your device, use, and engagement online for the purpose of tailoring advertising (for Our products or for products or services of other companies) based on preferences or interests known or inferred from the data collected. These companies will use personal information they receive to improve their own products and optimize their own ad targeting systems. We use Google Analytics Advertising Features to share information with Google about Your use of this Site to allow Us to deliver relevant and personalized advertising or content to You on other websites. We have enabled the following Google Analytics Advertising Features: Remarketing with Google Analytics (which allows Us to create an audience of users based on user behavior on Our Sites, so We can use that audience to deliver Our advertisements (e.g., a user who viewed a product but did not add to cart may receive an advertisement for that item, while a user who added items to their cart but didn’t complete the purchase may receive an ad for the item left in the cart), Google Display Network Impression Reporting, Google Analytics Demographic and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes, including collecting data via marketing cookies and identifiers. We also use Google Signals, which allows Google Analytics to collect Site visit information and associate it with information Google collects about individuals signed-in to their Google account who have agreed to this association for purposes of ads personalization. This includes information about location, search history, YouTube history, and data from sites that partner with Google.

Other Purposes. We collect and use any personal information We collect for other legitimate purposes, such as our day-to-day business operations, to analyze and improve our business, for corporate governance, and to comply with laws and regulations. For these purposes, we may use any categories of personal information collected by Us.

Day-to-Day Business Operations & Product Improvement. We use personal information we have collected for other purposes reasonably required for day-to-day operations, such as accounting, collecting payments due and owing to Us, financial reporting, business analytics, operational and strategic business planning, real-estate management, and expense management.
Corporate Governance. We also use any personal information we collect for planning, managing, and carrying out restructuring, redundances, or other change programs, evaluating or conducting a merger, divestiture, restructuring, reorganization, dissolving, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information by Us is among the assets transferred.
Compliance with Laws & Regulations. We use personal information We collect to comply with local, state, and federal laws; enforce Our legal rights and obligations; and for any purpose in connection with legal claims, reports of violations, or allegations made by, against, or otherwise involving, and to the otherwise comply with lawful requests by public authorities, e-discovery requests or where otherwise required or permitted by applicable laws, court orders, government regulations, or regulatory authorities.

How We Share Personal Information

Third Parties Providing Services On Our Behalf:

We rely on third parties to perform a range of business operations on Our behalf. Service providers may also use personal information for their own internal business purposes, such as process or product improvement. For instance:

Third parties that assist and help Us in providing digital and e-commerce services such as social listening, store locator services, loyalty programs, quizzes and product finders, name collection and lead generation, identity management, ratings and reviews, teleconsultations tools and services, product recommendations, predictive sort, product search, personalized services, virtual try-on tools, coupons, loyalty, refer-a-friend program management, customer relationship management, data management tools, provide subscription or recurring purchases, gift cards purchase and redemption, sampling and redemption services; web chat features, and user generated content curation tools;
Advertising, marketing, digital and social media agencies, analytics providers, and vendors to help Us to deliver advertising, marketing, and campaigns, to analyze their effectiveness, understand how consumers use Our Sites, products and services, and Our retail locations, and to manage Your contact and questions. For example, providers that:

help Us send Our direct mail, email, and SMS marketing messages,
personalize Our Sites,
help Us manage Our events,
deliver Our ads (e.g., demand side platforms, ad servers, content optimization), and
analyze Our customers.

Third parties that assist and help Us in providing IT services, such as platform providers, hosting services, master data management, maintenance and support on Our databases as well as on Our software and applications that may contain data about You;
Third parties that provide us with consulting services in the field of market research and analytics, and who help Us collect feedback on our products and services;
Third parties that assist Us with bot and fraud detection and prevention, legal, compliance, and risk management;
Third parties that provide order processing, fulfilment, shipping, and return management; provide delivery and shipment notifications, who process transactions and payments; provide customer service and support, and assess customer satisfaction;
Third parties that assist Us for customer care and other purposes.

Categories of personal information shared (depending on the specifics of the business transaction) with these third parties include identifiers, internet or network activity, geolocation data, purchasing information, protected classifications, professional or employment-related information, audio-visual information, other categories of personal information, biometric, geolocation information, payment information, other information, and inferences generated from the foregoing categories of information.

Transactions You Have Requested or to Which You Have Agreed

Personal information may also be shared to complete a transaction You requested. For example, payments You make to pay for goods and services through some of Our Sites are completed using a third party’s online payment system (e.g., Apple Pay, PayPal). Additionally, You may elect to use buy now pay later services available on Our Sites (e.g., Afterpay) or receive free shipping through third party services (e.g., ShopRunner). To facilitate Your request, categories of personal information such as identifiers, internet or similar network activity, contact information, and purchasing information is shared to complete the transaction You requested.

Additionally, some of Our Sites may provide the opportunity to post content in a public forum or provide user generated content. For example, providing ratings & reviews about Our products and services, granting Us permission to host user-generated content; posting on Our social media pages or channels; or participating in contests, blogs, or videos. This content is intended for public consumption, and we may display this content. Once displayed publicly that information can be collected and used by others. If You decide to submit information or permit Us to post it in these public forums, the information will be publicly available.

In connection with advertising or Our Sites, You may be asked to receive information and/or marketing offers from someone else, or to otherwise agree to the sharing of Your information with a third party.

Other Third Parties (Ad Networks and Advertising Companies):

We share or make available personal information (such as identifiers, Internet or similar network activity, commercial information, inferences) with third party marketing and advertising networks and social media platforms to serve You tailored and personalized advertisements on other websites and services and across other devices. For example:

When You provide Us with personal information, We use that information to optimize our advertisements, serve You advertisements, and measure advertisement performance. We do this generally by uploading an identifier You provided Us or We obtained (email, phone number, cookie or device ID, other identifier, etc.) to a platform that is selling advertisements (such as Facebook, YouTube, Instagram, Pinterest, etc.). This third-party compares the identifier to identifiers in its own database, and, if there is a match, We can use this information to optimize Our advertising campaign(s), choose whether or not to serve an advertisement to the matched individual on a third-party site or platform, and measure the effectiveness of Our advertising. We can use share with advertising technology vendors (such as demand side platforms) that same data to serve You with advertising on websites that participate in online auctions of their ad inventory.
Additionally, when You visit Our Sites We use cookies (or other similar technologies) from third parties. Information collected by these companies is used to build a profile of Your interests to show You relevant advertising on other websites or to other devices connected to You (cross-device advertising) by Us or other companies, and includes identifiers, internet or network activity, commercial information, and inferences generated from the foregoing.

Sharing or otherwise making available personal information in connection with the foregoing is likely considered a sale and/or share of personal information, or a ‘use’ of personal information for purposes of targeted advertising under some U.S. Privacy Laws, and subject to a right of opt-out. Please see "Privacy Rights Available Under State Law" for more information.

Some of Our Sites have features such as plugins, widgets, or other tools provided by third parties. These tools collect identifiers along with internet or similar network activity (e.g., IP address and what page You are visiting). If You engage with such plugins, widgets, or other tools, additional information may be shared. For example, if You use Facebook’s “like” feature, Facebook may register the fact that You ‘liked’ a product and may post that information on Facebook. This use of information is not governed by Our privacy notice.

These companies use personal information they receive to improve their own products and optimize their own ad targeting systems.

Mulher SkinCare; Business Transfers:

As We continue to develop Our business, We (or Our affiliates) may sell or purchase assets, reorganize Our company, or otherwise be acquired by, merged with, or invested in by another company. If another entity acquires Us or Our assets, or assets related to the Sites or Our business, personal information, and any other information that We have collected may be disclosed to such entity as one of the transferred assets. We may also share certain personal information as necessary prior to the completion of such a transaction or corporate transactions such as financings or restructurings, to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for a transaction. If any bankruptcy or reorganization proceeding is brought by or against Us, all such information may be considered an asset of Ours and as such may be sold or transferred to third parties.

Legal Disclosure; Security and Protection of Rights:

Mulher SkinCare may transfer and disclose information, including personal information about You, and any other information that We have collected, to third parties to comply with a legal and compliance obligation; when We believe in good faith that the law requires it; or at the request of governmental authorities conducting an investigation. For example, We may disclose personal information in response to subpoenas, courts orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. This may include regulators, government entities, and law enforcement. In addition, it may include certain disclosures that We are required to make under applicable laws, such as making available (including to the public) names of sweepstakes or contests winners.

We may disclose personal information where We believe doing so is necessary to protect the services, Sites, Our rights and property, or the rights, property, and safety of others. For example, We may disclose personal information to (i) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the services and Sites; (ii) situations involving potential threats to the health, safety, or legal rights of any person or third party; or (iii) enforce, and detect, investigate, and take action in response to, violations of Our Terms of Service. We may also disclose personal information related to litigation and other legal claims or proceedings in which We are involved, as well as for Our internal accounting, auditing, compliance, recordkeeping, and legal functions.

How Long We Retain Personal Information

In accordance with Our routine record keeping, We may delete certain records that contain personal information You have submitted through the Sites. We are under no obligation to store such personal information indefinitely and disclaim any liability arising out of, or related to, the destruction of such personal information. In addition, You should be aware that it is not always possible to completely remove or delete all information about You from Our databases without some residual data because of backups and other reasons.

We will retain personal information about You for as long as Your account is active, You engage with Us, as needed to provide You services, and as necessary to comply with Our legal and/or regulatory obligations, to resolve disputes, to manage Our rights, and to enforce Our agreements.

We do not control certain privacy settings and preferences maintained by Our social media partners like Facebook and Twitter. If You wish to make changes to those settings and preferences, You may do so by visiting the settings page of the appropriate social media site.

Your Privacy Choices

Email:

You may change Your preferences and unsubscribe from email services from Our brands by: (i) modifying Your registered user information on the Sites; (ii) sending Us an e-mail to the address listed in Contact Us located at the end of this Notice; or (iii) following the unsubscribe instructions in the communications that You receive.

SMS Text Messages:

We may send text messages if You have agreed to receive from one of Our brands. You may cancel text messages from a brand at any time by texting “STOP”. After You send “STOP” We may send You an additional text message to confirm that You have been unsubscribed. If at any time You have questions about the text messages please text “HELP”. Message and data rates may apply.

Cookies, Tracking, and Interest-Based Advertising:

If You would prefer not to accept cookies, You can manage Your cookie preferences by clicking on the “Online Preferences” link located on the bottom of the website homepage. You cannot disable essential cookies. You can also change Your browser settings to notify You when You receive a cookie, which lets You choose whether or not to accept it; or set Your browser to automatically reject any cookies. However, please be aware that some features and services on Our Sites may not work properly because We may not be able to recognize and associate You with Your account. In addition, the offers We provide when You visit Us may not be as relevant to You or tailored to Your interests. To learn more about cookies, please visit https://www.allaboutcookies.org.

Some social networks (such as Facebook), allow You to exercise ad choices, limit data collection and clear Your history on that platform as well. For Your convenience, We have provided the links to some of the social networks:

Facebook - https://www.facebook.com/ads/preferences/?entry_product=education_page
Instagram - https://www.facebook.com/ads/preferences/?entry_product=education_page
Twitter - https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
Google - https://adssettings.google.com/authenticated

Other Analytics Services:

We use certain analytics services, such as Google Analytics, to gather information about Our site visits or mobile app usage. We also use Google Analytics Advertising Features to share information with Google about Your use of this site to allow Us to deliver relevant and personalized advertising or content to You on other websites. We have enabled the following Google Analytics Advertising Features: Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographic and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes, including collecting data via marketing cookies and identifiers. You can learn more about how Google Analytics processes information here: Google Analytics Terms of Use and Google Privacy Policy. You can also download and install the Google Analytics browser plugin available here that allows You to disable Google Analytics across all websites. To learn more about Google Analytics, including opting out of Google Analytics, click here.

Additional Information for Residents of California

This subsection provides residents of California with additional information regarding Our collection, use, and disclosure of personal information. This Section supplements the information contained in Our Detailed Privacy Policy and applies solely to visitors, users, and other individuals who reside in California. This section does not address or apply to Our handling of publicly available information or other personal information that is exempt from California law.

Shine the Light Act

If You are a California resident, California Civil Code Section 1798.83 permits You to request information regarding the disclosure of Your personal information by Us to third parties for the third parties’ direct marketing purposes. You may send us requests for this information to info@mulherskin.com. In Your request, please include the statement “Shine the Light Request” and provide Your first and last name and mailing address to certify that You are a California resident. We reserve the right to require additional information to confirm Your identity and California residency.

Removal of Content

If You are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits You to request and obtain removal of content or information You have publicly posted.

To make such a request, please write to use at the address listed at the end of this Notice and provide as much details as possible (i.e., date and caption) as to the post(s) You would like removed. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information You have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

California Privacy Rights Act

Categories of Personal Information Collected.

While Our processing of personal information varies based upon Our relationship and interactions with You, the information below identifies, generally, categories of personal information collected about California residents in the last 12 months:

Identifiers — Personal unique identifiers, such as full name, address, telephone number, online identifiers, internet protocol address, email address, account name, social handle, or moniker.
Other Personal Information — Name, contact details such as telephone number and address, financial information such as account number and balance, payment card details including credit and debit card numbers, signature (including electronic signature), driver’s license or state ID number, education, and employment. This includes physical characteristics or descriptions, as well as medical and health information, which may be considered as ‘sensitive’ personal information.
Characteristics of Protected Classes — Characteristics of protected classes or groups under state or federal law, such as age (40+), race, ethnicity, national origin, sex, gender identity, gender expression or marital status.
Biometric Information – We may collect, capture, possess, store, or obtain the picture You provide through one of our online beauty tools, and data obtained or created from Your picture (including the automated recognition of various facial landmarks), that might qualify as biometric data, biometric information, or a biometric identifier under various laws.
Commercial or Purchasing Information — Purchase information, such as products and services purchased, obtained, and considered; other purchasing or consumer histories or tendencies (e.g., beauty routines or beauty concerns), loyalty activity and redemptions, account information, user-generated content, and transaction histories.
Internet or Online Information — Internet or online information such as browsing history, search history, smart device and sensor data, and information regarding interaction with Our Sites, or advertisements.
Geolocation Data — Geolocation data, such as device location.
Audio and Visual Information — Audio, electronic, visual, thermal, olfactory, or similar information, such as call and video recordings, photographs that You upload or share with Us, and video images.
Employment Information — Professional or employment-related information, such as work history, career/profession, professional credentials (e.g., professional license status), and prior employer.
Inferences — Inferences based on personal information about an individual to create a summary about, for example, an individual’s preferences and characteristics, including beauty and related preferences, characteristics, behaviors on and off site, purchase patterns, demographics, and household information.

The above categories include information identified as sensitive under California law, including government issued identifiers; account information, credentials, and financial information; precise geolocation; racial or ethnic origin; information that may be biometric information, information collected and analyzed concerning health; and information collected and analyzed concerning sexual identity.

Sources of Personal Information; Purposes of Collection, Use, and Disclosure.

The sources from which We collect personal information are summarized in “How We Collect Personal Information”. The business or commercial purposes for which We collect and sell and/or share (for cross-contextual behavioral advertising) personal information are as summarized in Our Notice at Collection, and as described in more detail in “What Personal Information We Collect and Use” section in Our detailed Privacy Notice. For more information about the categories of personal information We share or disclose for business or commercial purposes, and the categories of recipients, please see “How We Share Personal information” section of Our Detailed Privacy Notice.

Sales/Sharing of Personal Information

We do not ‘sell’ (as ‘sell’ is traditionally defined) personal information about Our consumers. We do not make available or provide consumer’s names, phone numbers, addresses, email addresses, or other personal information to third parties in exchange for money. Like many companies, however, We do share personal information with third parties to provide You with personalized advertising from Us, or We make available personal information to third parties (including due to Our use of cookies (or similar technologies) provided by third parties on Our Sites). In California, this type of activity is likely considered (1) a ‘sale’, (2) a ‘share’ of personal information for cross-contextual behavioral advertising, or (3) both, and subject to a right of opt-out.

For example, some third parties allow Us to serve consumers with online promotions by sending identifiers or contact information (e.g., email, phone number, other identifiers (cookie ID, device ID, pseudonymous ID common in the industry like a UID2 or RampID)) We have collected to the third party. The third party compares the identifiers or contact information to identifiers in its own database, and, if there is a match, We can use this information to optimize our advertising campaign(s), choose whether or not to serve an advertisement to the matched individual on a third-party site or platform, and measure the effectiveness of Our advertising. We also use and share with advertising technology vendors (such as demand side platforms) that same data to serve You with advertising on websites that participate in online auctions of their ad inventory.

Additionally, We make available personal information to third parties through Our use of cookies and other technologies on our Site. For example, we share or make available online personal information with third parties such as social media platforms or other marketing service companies to optimize our marketing campaigns, help Us display ads for Our goods and services on third-party sites, and measure the effectiveness of those ads on such thirds party sites. These companies use personal information to improve their own products and optimize their own ad targeting systems.

We do not knowingly sell/share personal information of consumers under 16 years of age.

In the past 12 months: we have disclosed the following categories of personal information that may be considered “sale”/ “sharing” under California law: Identifiers, Other Personal Information, Commercial or Purchasing Information, Internet or Online Information, Geolocation Data, Inferences, Professional or Employment-Related Information, and Inferences (inferred and derived data).

Categories of third parties to whom We shared or made available personal information was disclosed that likely is considered a “sale”/ “sharing” under California law: publishers (i.e., companies that operate websites that You visit such as an online newspaper who serve Our advertisements); retailers who sell Our products that offer advertising programs that allow Us to serve Our advertisements (on their e-commerce platforms or elsewhere); AdTech companies who help Us place and/or deliver Our advertisements (including demand side platforms), data analytics providers (i.e., Google Analytics for Advertiser features), and online platforms and social media networks such as Google, Amazon, Microsoft, Pinterest, Reddit, Snapchat, and Meta; and other marketing companies with whom We work to place Our advertisements or online companies who sell Us advertising space to deliver Our ads such as advertising networks or marketplace sellers.

Privacy Rights Available Under State Law

Rights Available Under State Law

Residents of California, Virginia, Connecticut, Colorado, and Utah have certain rights under applicable privacy laws, subject to certain conditions. Residents of Washington and Nevada have certain rights in connection with ‘consumer health data’ under applicable Washington and Nevada state law.

Depending on Your state of residency, you may be able to exercise some or all of the following rights in relation to personal information about you that we have collected (subject to certain limitations under state law). These may include:

Right to Know. The right to request that We disclose information about our collection and use of Your personal information about you, including:

Categories of personal information We collect
Categories of sources for the personal information We collect
Our business or commercial purpose for collecting personal information
The categories of third parties with whom We share that personal information. For residents of Washington and Nevada, this extends to receiving a list of third parties and affiliates (and contact information) with whom We shared or ‘sold’ consumer health data.
The specific personal information We collected about You

Right to Access and Portability. The right to confirm whether We are processing personal information about You and to obtain a copy of such personal information we have collected about you, and, where required by law, obtain a copy of such personal information in a portable and, to the extent technically feasible, readily usable format.
Right of Deletion. To delete personal information provided to or obtained by Us. You have the right to request that We delete personal information about You, subject to certain exceptions and to the extent required by law. Once We receive and confirm Your verifiable consumer request, We will delete personal information about You from our records, unless an exception applies.

For example, personal information may need to be kept to:

Complete a transaction for which We collected the personal information, provide a good or service requested (such as the sale of our beauty products to You), or reasonably anticipated within the context of a relationship with Us,
Track consumer complaints or product issues
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity
Comply with a legal obligation
Enable solely internal uses that are reasonably aligned with consumer expectations based on Your relationship with Us
Other internal uses compatible with the context in which the consumer provided US with personal information

Right of Correction. The right to correct inaccuracies in personal information, taking into account the nature and purposes of the processing of personal information.
The Right to Control over Sensitive Personal Information (including for residents of Washington and Nevada, consumer health data). Depending on Your State of residence, You have the right to ask that we limit our use and disclosure of Sensitive Personal Information to certain purposes permitted by law and/or revoke consent to Our processing of Sensitive Personal Information. Residents of Washington and Nevada have the right to withdraw consent in connection with Our processing of ‘consumer health data’.
Right to Opt-Out. Depending on Your State You have the right to opt-out of certain types of processing of personal information, including:

To opt-out of the ‘sale’ of personal information or sharing or use of personal information for targeted advertising.
To opt-out of any processing of personal information for purposes of making decisions that produce legal or similarly significant effects.

Depending on your state of residence, you may also have additional rights, such as (A) the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights; and (B) the right to request an appeal in the event We decline to take action on Your request. If You would like to appeal any decisions regarding Your privacy rights, please contact Us at info@mulherskin.com.

Notice of Financial Incentives /Loyalty Program Disclosure

We may offer incentives, such as a coupon or discount on purchase in exchange for personal information (e.g. email sign-up). We may also offer a loyalty program that will provide certain perks, such as rewards and exclusive offers, as well as other programs like sweepstakes or contests. Each of those incentives or programs (hereinafter “Programs”) may be considered a ‘financial incentive’ or a ‘bona fide loyalty program’ under one or more U.S. state privacy laws. Through participating in these Programs, You may provide Us with any of the categories of information set forth in the “What Personal Information We Collect & Use” section of this Notice.

We generally do not assign monetary or other value to personal information. If, however, We are required by law to assign such value, We have valued the personal information collected and used as based, in part, on the value of consumer trial of new products and sharing future offers tailored to Your interest with competitive value. The value is a practical and good-faith effort often involving the (i) categories of personal information collected (e.g., names, email addresses), (ii) the transferability of such personal information for Us, (iii) the discounted price offered, (iv) the volume of consumers enrolled in Our programs, and (v) the product or service to which the programs, or price or service differences, applies. The disclosure of the value described herein is not intended to waive, nor should be interpreted as a waiver to, Our proprietary or business confidential information, including trade secrets, and does not constitute any representation with regard to generally accepted accounting principles or financial accounting standards.

Participation in any Program is voluntary, and by signing up for one, You consent to the collection, use, and disclosure of personal information about You in connection with the Program. If You later wish to withdraw Your consent, You can do so by contacting Us, or otherwise following the instructions set forth in the specific Program’s terms and conditions, if applicable.

Please note that if You choose to opt-out of the sale or sharing of personal information about You, or the use of personal information about You for targeted advertising (where available under U.S. state privacy law), Your participation in Our Programs will not be affected and You will continue to receive all the benefits to which You are entitled. If You make a request to delete all personal information about You We maintain (where available under U.S. state privacy law), however, We will no longer be able to provide You any Program benefits because We will have no way to tie You to the benefits offered or to contact You regarding them.

Children’s Information

CHILDREN: Our Sites are not directed to children under 13. We do not knowingly collect, use or disclose personal information from anyone under 13 years of age. If We determine upon collection that a user is under this age, We will not use or maintain his/her personal information without the parent/guardian's consent. If We become aware that We have unknowingly collected personal information from a child under the age of 13, We will make reasonable efforts to delete such information from Our records. If You believe that We might have any information from or about a child under age 13, please contact Us through one of the methods listed in the Contact Us section at the end of this notice.

Parental Consent: Minors between 13 years of age and the age of majority in their state must ask their parent or guardian for permission to use any Mulher SkinCare properties. For Mulher SkinCare brands offering e-commerce, You may only make purchases if You are 18 years of age or older, or the age of majority in Your jurisdiction of residence.

Parental participation: We strongly recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet and We encourage parents to teach their children about safe internet use practices.

Securing Personal Information About You

Mulher SkinCare maintains reasonable safeguards to protect personal information against loss, unauthorized use, disclosure, or destruction and when transferring information for processing and requires third parties providing services on Our behalf to do the same. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that We cannot ensure or warrant the security of any information You transmit to Us.

Third Party Links; Social Login

The Sites may contain links to third party websites that are not owned or operated by Mulher SkinCare. This includes links from advertisers, sponsors and/or partners that may use Our logo(s) as part of a co–branding or co–marketing agreement. We do not control, recommend, or endorse, and are not responsible for these websites or their content, products, services or privacy policies or practices. These other websites may send their own cookies or other tracking technologies to Your device; they may independently collect data or solicit personal information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site, which appears or claims that it is one of Our Sites (including those linked to through an email or social networking page). The Sites may make available chat rooms, forums, message boards, and news groups. Remember that any information that You disclose in these areas becomes public information and is not subject to the provisions of this Privacy Notice.

We may also offer You the opportunity to use Your social media login. If You do so, please be aware that You share Your account profile information with Us depending on Your social media platform settings. Please visit the relevant social media platform and review its privacy policy to understand how Your personal information is shared and used in this context.

Updates to this Privacy Notice

Please note, We may change information on the Sites and/or this Privacy Policy at any time and any changes will be effective immediately upon the publication of revisions.

How to Contact Us

If You have any questions about Privacy, please contact Us at:

Attn: Mulher SkinCare Customer Care
325 N. Saint Paul Street
Suite 3100
Dallas, Texas 75201
Re: MulherSkin.com Privacy and Cookie Notice

Or send Us an e–mail with Your request to info@mulherskin.com.